Tuesday, 11 October 2011

Collie Buddz - Come Around



One of the largest aspects of this movie is the star image, the name " Collie Buddz" features a few times in the video, mainly near the beginning, reminding the audience of his name. The shot types used reinforce the sense of importance within him. The mise en scene and costume are large factors in the star image, the star is dressed very differently to the rest of the people in the music video, setting him apart from them. This highly contrasts the star image in the other music video that I analysed.
The mise en scene of the car, with a driver reinforces the fact that the star is the centre of attention and the most important person in the video. This is reinforced using a very large number of close ups, and Collie Buddz having a very large amount of screen time.

In a more niche video such as Richie spice, ( the other video I analysed ) the star would be portrayed in a very different manner, as the emphasis is usually placed on the feel and message of the song and not the actual star themselves. Women are often sexualised in this music video, further enforcing the star image. Collie Buddz is shown to be attractive towards the women, once more maximising his star image.

The narrative of the video follows an " average " day in Collie's life, he is driven around a town by his driver and he stops off in some run down looking neighbourhoods, he is then shown to be friends with these people. After this he plays a show infront of a large crowd of fans. These are the common conventions of one side of the reggae genre.

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