Collie Buddz - Come Around

One of the largest aspects of this movie is the star image, the name " Collie Buddz" features a few times in the video, mainly near the beginning, reminding the audience of his name. The shot types used reinforce the sense of importance within him. The mise en scene and costume are large factors in the star image, the star is dressed very differently to the rest of the people in the music video, setting him apart from them. This highly contrasts the star image in the other music video that I analysed.
The mise en scene of the car, with a driver reinforces the fact that the star is the centre of attention and the most important person in the video. This is reinforced using a very large number of close ups, and Collie Buddz having a very large amount of screen time.

In a more niche video such as Richie spice, ( the other video I analysed ) the star would be portrayed in a very different manner, as the emphasis is usually placed on the feel and message of the song and not the actual star themselves. Women are often sexualised in this music video, further enforcing the star image. Collie Buddz is shown to be attractive towards the women, once more maximising his star image.

The narrative of the video follows an " average " day in Collie's life, he is driven around a town by his driver and he stops off in some run down looking neighbourhoods, he is then shown to be friends with these people. After this he plays a show infront of a large crowd of fans. These are the common conventions of one side of the reggae genre.

Richie Spice - Youths Dem Cold

The first thing I notice about this video is an intimidating looking group of youths, this reflects the title and subject of the video. A dark, moody filter is used to further connote the message of the video, which is about youths getting involved in crime. Poverty is also another big theme in this video, as shown by the mise en scene and location of the video.

A typical shot in this video varies between about 1-4 seconds, this is considerably longer than the majority of music videos, this allows the audience to better read the emotions of the characters in the video. A large amount of low angle shots make the youths seem intimidating, this is further reinforced by the mise en scene of guns and knifes, and the costumes worn by the youths.

This video doesn't promote star image in the same way that a mainstream music video would, as this is not as important for reggae artists. This can be seen as Richie Spice gets a similar amount of screen time than the other characters. The artist is also seen wearing normal looking clothing, and not trying to display his wealth, which is rare in modern music videos. This further reinforces the message of the song. He is also shown with other "normal" people, showing that he feels his wealth does not separate himself from them. 

We have made this moodboard in order to combine the ideas of stereotypical reggae with our ideas gained from synaesthesia. Explanations for each picture are as follows:

• "This is England" cast - The film "This is England" is a well known film that depicts the lives of teens from the 1980s. This has been a big inspiration of an idea what to include in our video; much of this is from the scene in the film which includes the song "Louie Louie" by Toots and the Maytals.
• Hooded youth - This shows the stereotypical outfit for modern day teenagers. As we are intending to base our video on the lives of teenagers, this is influential on the costume design.
• Jamaican flag - As reggae originated from Jamaica, the Jamaican flag is commonly known amongst many people as one of the stereotypical symbols for reggae.
• Bob Marley - Bob Marley is an iconic figure in the reggae genre. He is probably the most well-known and respected artist from the whole genre. He is also related directly to the reggae genre to most people.
• Graffiti - Graffiti is used commonly amongst teens that live in towns and cities. It is used as a means of expression in many lives of teenagers. This is a possible idea for some sections of the video we are creating.
• Cigarette smoker - Many disobedient teens are stereotyped to smoke cigarettes, so most people would expect to see them regularly smoking. This is another possible idea for our video.
• Police - The police are commonly associated as the "enemy" of many youths. This is influential on our video as it shows our main idea, which is a group of teens committing vandalism amongst a town or city. This means they will be directly disobeying the law.
• Sunny day - Sun is usually associated with reggae from a process of synaesthesia and many examples of reggae music videos. This is because many reggae videos are set in Jamaica, which is an extremely sunny country. Sun can also be used as a means of pathetic fallacy in our video, because the song sounds upbeat and happy. Sun is usually related with happiness or goodness. This is a possible aspect of the setting in the video, but will not necessarily be available during the time we are filming in January.
• Group of biking teens - We included this image because it shows a rough idea of an aspect we are including in our video. Teens usually hang around in groups and many of them use BMX bikes as a means of transport and as a means of also looking cool. This gives inspiration for a BMX as a possible prop we will use in our video.
• Dreadlocks - Dreadlocks are just a stereotypical hairstyle that many people instantly associate with Rastafarianism. Rastafarianism is usually related to reggae because they both tend to be from Jamaican background. We will take this into account when preparing the cast list.

Inspiration! :)

http://www.youtube.com/watch?v=ermWVtpriJQ
I just found this video, this gives me a few ideas to do with costumes and mise en scene.

Song Choice.

The song that we have chosen to create a music video for, if possible, is called Gun Talk by Skindred.
The genre of our music video is unlike most others. "Skindred's musical style mixes alternative rock, heavy metal, punk rock and reggae. The band also integrate elements of dancehall, hardcore, ska, hip hop, drum and bass, dubstep and various other influences into their music."
Source: http://en.wikipedia.org/wiki/Skindred