The first thing I notice about this video is an intimidating looking group of youths, this reflects the title and subject of the video. A dark, moody filter is used to further connote the message of the video, which is about youths getting involved in crime. Poverty is also another big theme in this video, as shown by the mise en scene and location of the video.
A typical shot in this video varies between about 1-4 seconds, this is considerably longer than the majority of music videos, this allows the audience to better read the emotions of the characters in the video. A large amount of low angle shots make the youths seem intimidating, this is further reinforced by the mise en scene of guns and knifes, and the costumes worn by the youths.
This video doesn't promote star image in the same way that a mainstream music video would, as this is not as important for reggae artists. This can be seen as Richie Spice gets a similar amount of screen time than the other characters. The artist is also seen wearing normal looking clothing, and not trying to display his wealth, which is rare in modern music videos. This further reinforces the message of the song. He is also shown with other "normal" people, showing that he feels his wealth does not separate himself from them.
No comments:
Post a Comment