Digipak and music video idea.

The idea for the music video came from the theme of the song, the song is written about the wasted youth in English cities. The song talks about how they are being childish, wasting their lives and ruining communities. Our idea for the video plays on this theme. We will be taking the stereotypes of English gang culture and making them seem childlike, this relates to the message conveyed by the song. For example, we will replace guns with water guns, or "Nerf" guns and drugs with sweets. We will be bringing in key conventions of action and gang genres to create this video.