This is an advert for a Collie Buddz gig, but it will have a large number of the same conventions as an advert for an album. First of all the artists name is in big, bold white writing against a black background. This brings attention to the stars name, giving extra publicity and making it easier to notice. The bright red, green and yellow colours are both eye catching, and representative of rastafarian culture. These give the audience the idea that he is a reggae artist straight away. The large image of Collie Buddz in the center of the poster really reinforces his star image as he is the center of attention, and the focus of the advert. The advert is relatively entropic, with it's bright colours, black and white photographs, striped text and strange shapes in the background. These are all things designed to catch the audiences eye, and to create publicity. In general, adverts for reggae artists are usually relatively entropic yet still uncomplicated enough to be understandable and eyecatching.
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