The main ways in which I gained audience feedback was through the use of Facebook and a discussion. I filmed two friends whilst I asked them a number of questions and recorded the results. in doing this I gained an outside perspective on my video, which allowed me to evaluate more effectively. This is the video:
Can you tell what happened in the narrative?
The people we interviewed generally said that the narrative was clear and easy to understand. They picked up on the main genre conventions, gangsters, guns, drugs etc. But they also picked up on the fact that we were trying to parody this by making them seem more childish through the use of props and mise en scene. I feel that we made the narrative clear and simple enough for the average audience to understand and to read the text in the way we had intended.
Does the performance look convincing?
Our audience seemed to say that the performance, on the whole, was convincing. This was mainly down to the actors that we picked. Picking the singer for the band was a difficult process, finding someone that could pull off the singers voice without it looking too out of place was difficult, but I believe we made the right choice. In my opinion I feel that the performance with the rest of the band members could have been more convincing, but our drummer and guitarist both pulled out last minute, forcing us to find anyone available to fill in their roles. The audience also said that our band members looked " very involved " and "as if they wanted to be there", we really wanted this to come through in the video, to make them seem genuine and at the same time fun. I feel we succeeded with this.
Does it remind you of any other music videos or media texts?
Our feedback group told us that the video seemed more like a film than a music video. I think this is somewhat true, we tried to make our video quite story driven, whilst still keeping an element of fun. They felt that our video had many of the conventions of the gangster genre, adding to the film like feel of the text. I feel that our video is also quite unique, I haven't ever seen a music video like this, which I feel adds to the appeal.
If you could change one thing, what would it be?
When we asked this question to our audience we got two main points, more shots to explain the story, and that the lighting was sometimes a little out. We tried to keep the story side of the video strong, but we obviously needed more shots. I feel that if we had storyboarded more strongly then this aspect would have been stronger. The lighting was also difficult due to the fact that we shot it in the winter, so there wasn't a lot of daylight. This made filming difficult as we had to do lots of short shoots, which made keeping continuity hard. We also found out that the indoor strobe lit shots were not as effective as we were hoping, due to the rate of the strobe and the framerate of the camera clashing. This meant that every so often, black bars would appear randomly on the screen, meaning that we could not use all the shots.
What genre of music do you think this video is appropriate for?
Our audience told us that our video suited a reggae/ska genre. Which is definitely what we were aiming for. They also mentioned that it had elements of hip-hop and rap, through the use of microelements such as props, costumes and location.
All in all I feel that the music video went well, there were a few slip ups and continuity errors to do with lighting, but out audience seemed to enjoy it. We achieved most of the goals that we had set out to do with the music video, making it very effective.
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